Education:

University of Oklahoma

Bachelor of Fine Arts, Photography
2008 – 2012

Activities and Societies: Alpha Omicron Pi Fraternity, OU Information Technology Employee

Work Experience:

GRAPHIC DESIGNER

Beauty Brands / Kansas City, MO / March 2020 – Present

Design and develop visually engaging email templates and other digital graphics to support email marketing campaigns, ensuring alignment with brand guidelines and marketing objectives

Collaborate with cross-functional teams, including digital marketers and contractors, to conceptualize and execute email content that effectively communicates key messages and promotions
Optimize email designs for various email clients and devices to ensure optimal display and user experience across platforms
Maintain a keen eye for detail and quality assurance, conducting thorough reviews of email content and graphics to ensure accuracy, functionality, and adherence to brand standards before deployment
Create packaging for select private label merchandise as needed throughout the year

BRAND MANAGER - CONTRACT

Gordon Jewelers / Boonville, MO / March 2024 – Present

Manage social media by creating engaging content and executing community management

Maintain brand identity and ensure consistency in messaging, imagery, and promotions on all platforms
Utilize metrics such as followers, reach, content interactions, and clicks to optimize online presence and drive omnichannel sales
Analyze and report online trends to collaborate effectively with the retail team in-store
Drive the marketing plan, suggesting ideas and improvements based on online and retail feedback
Develop promotions, plan merchandise features, coordinate creative efforts, set timeframes, and manage deliverables from team members to successfully launch promotions or campaigns

DIGITAL MARKETING SPECIALIST

Vine Oh! / Kansas City, MO / November 2018 – March 2020

Spearheaded influencer marketing initiatives, cultivating and optimizing relationships with affiliate partners, providing ongoing support to key influencers, and ensuring alignment with brand objectives
Managed social media content development and execution, enhancing brand awareness, fostering customer loyalty, and driving conversions across multiple platforms
Oversaw all aspects of photography and design, from concept development to final editing, as well as the creation of print marketing materials
Coordinated with merchandise team to update inventory and content, contributed to website and promotional updates, and assisted in quarterly subscription box promotional efforts
Executed various day-to-day tasks within a startup environment, demonstrating adaptability and versatility in fulfilling company needs

PHOTOGRAPHER

Helzberg Diamonds / North Kansas City, MO / November 2012 – October 2018

Managed production and approval of product images, overseeing upload and archival of assets to Adobe Scene7 for Helzberg.com, averaging 15,000+ images annually
Cultivated and managed relationships with external photography and video vendors to ensure high-quality asset creation
Conceptualized, executed, and edited photography for various marketing needs, collaborating with internal teams and external agencies to develop art direction
Collaborated with the Creative Director to hire and train a Digital Asset Assistant
Maintained high standards for accuracy and aesthetics