Katherine Sline

Education:

University of Oklahoma

Bachelor of Fine Arts, Photography
2008 – 2012

Activities and Societies: Alpha Omicron Pi Fraternity, OU Information Technology Employee

Work Experience:

BRAND MANAGER - FREELANCE

Gordon Jewelers  /  Remote & Boonville, MO  /  March 2024 – Present

• Lead the creation, execution, and maintenance of the brand identity across digital, print, and in-store environments.

• Maintain brand identity and ensure consistency in messaging, imagery, and
  promotions on all platforms

• Create social media graphics and visual campaigns, ensuring consistency across platforms.

• Produce sales-support assets, including promotional guides, event kits, and product-focused collateral for business development.

• Analyze performance metrics to refine creative direction and ensure assetsmeet strategic objectives.

GRAPHIC DESIGNER

Beauty Brands  /  Kansas City, MO  /  March 2020 – December 2025

• Design and develop visually engaging email templates and other digital graphics to support email marketing campaigns, ensuring alignment with brand guidelines and marketing objectives

• Collaborate with cross-functional teams, including digital marketers and contractors, to conceptualize and execute email content that effectively communicates key messages and promotions

• Optimize email designs for various email clients and devices to ensure optimal display and user experience across desktop, mobile, and tablet platforms

• Maintain a keen eye for detail and quality assurance, conducting thorough reviews of email content and graphics to ensure accuracy, functionality, and adherence to brand standards before deployment

• Create packaging for select private label merchandise as needed throughout the year

DIGITAL MARKETING SPECIALIST

Vine Oh!  /  Kansas City, MO  /  November 2018 – March 2020

• Spearheaded influencer marketing initiatives, cultivating and optimizing relationships with affiliate partners, providing ongoing support to key influencers, and ensuring alignment with brand objectives

• Managed social media content development and execution, enhancing brand awareness, fostering customer loyalty, and driving conversions across multiple platforms

• Oversaw all aspects of photography and design, from concept development to final editing, as well as the creation of print marketing materials

• Coordinated with merchandise team to update inventory and content, contributed to website and promotional updates, and assisted in quarterly subscription box promotional efforts

• Executed various day-to-day tasks within a startup environment, demonstrating adaptability and versatility in fulfilling company needs

PHOTOGRAPHER

Helzberg Diamonds  /  North Kansas City, MO  /  November 2012 – November 2018

• Managed production and approval of product images, overseeing upload and archival of assets to Adobe Scene7 for Helzberg.com, averaging 15,000+ images annually

• Cultivated and managed relationships with external photography and video vendors to ensure high-quality asset creation

• Conceptualized, executed, and edited photography for various marketing needs, collaborating with internal teams and external agencies to develop art direction

• Collaborated with the Creative Director to hire and train a Digital Asset Assistant

• Maintained high standards for accuracy and aesthetics

LETTER OF RECOMMENDATION FROM PREVIOUS SUPERVISOR

To Whom It May Concern,

I am pleased to recommend Katherine Sline, who reported directly to me while serving as Digital Designer at Beauty Brands. I worked closely with Katherine beginning in 2018 during our time together at Vine Oh! and Beauty Brands, where I was the VP of Marketing & eCommerce.

In her role, Katherine played a critical part in executing our influencer marketing, digital marketing and eCommerce initiatives. She consistently delivered high-quality creative across website, email, and digital campaigns, combining strong visual design with a clear understanding of brand standards and performance goals. Katherine was highly proficient in Adobe Creative Suite and Figma, using these tools to design effective, on-brand assets that supported both marketing and conversion objectives.

Katherine also partnered closely with our email marketing efforts, producing designs & code for campaigns executed through Bronto & Listrak platforms. She demonstrated a strong understanding of email best practices, including layout, hierarchy, and responsiveness, and was able to quickly iterate based on performance feedback and business needs.

She is highly organized, dependable, and adept at managing multiple priorities in a fast-paced environment. Katherine collaborated seamlessly with marketing, eCommerce, and cross-functional teams, responding quickly to feedback while maintaining a high standard of quality and consistency. Her ability to adapt creative to evolving priorities while preserving brand integrity made her a trusted and valued team member.

Beyond her technical skills, Katherine brings a positive, collaborative approach to her work. She communicates clearly, takes ownership of her responsibilities, executes quickly and consistently follows through. Her professionalism, speed and attention to detail earned her the trust of leadership and peers alike.

I recommend Katherine with confidence and believe she would be a strong asset to any organization seeking a talented, reliable digital designer. Please feel free to contact me if you require additional information.

Sincerely, 

SARA MEYER
VP Marketing & eCommerce at Beauty Brands